Book: The Unpublished David Ogilvy - His secrets of management, creativity, and success- from private papers and public fulminations

 

Initially I was a bit disappointed that it was not more autobiographical and it jumped from different time periods.

 

However it is great to read and learn from David Ogilvy and how he did things. So many wonderful lessons and the way he did things. He had a wonderful sense of humour. His different lists of various things are shared as well as his sales process that he wrote down when he was an Arga salesman. This is one of those books that I will definitely read again.

 

Recommendable: 9/10