An interesting read about digital marketing. One of the key things that I have taken from this book is confirming the importance of having an integrated marketing strategy in place. There are so many difference opportunities and elements to take into consideration with online, social-media and e-mail marketing and of course, something all too often neglected - the measurement of it all. Digital marketing has evolved to something highly technical and intricate and definitely something to get experts on board to manage instead of trying to learn as you go long. Monday, 8 December 2014
Book: Digital Minds, 12 Things Every Business Needs to Know AboutDigital Marketing
An interesting read about digital marketing. One of the key things that I have taken from this book is confirming the importance of having an integrated marketing strategy in place. There are so many difference opportunities and elements to take into consideration with online, social-media and e-mail marketing and of course, something all too often neglected - the measurement of it all. Digital marketing has evolved to something highly technical and intricate and definitely something to get experts on board to manage instead of trying to learn as you go long. 
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