I didn't love this biography/ business book of the CEO of Lego, as much as I normally enjoy these type of books.
I find him prickly.
What I did like, and how he put it, is to see a business as a living organisn, not just an entity. And, that's how I see Reputation Matters as my 20 year old, and Re.Bag.Re.Use as my four year old toddler :)
3/5
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